Now I should say at this point that I haven't tried this foundation and it may be wonderful stuff for all I know. Neither am I saying that we shouldn't wear make-up (do you think I have gone MAD?). No, what makes my blood boil are the idiotically unattainable standards against which we are encouraged to measure ourselves.
The very silly ad
Even the gorgeous model with the 'miraculous' foundation doesn't meet these ideals: she has been airbrushed to within an inch of her life. But get this: SO HAS THE BABY. Yes, that's right, so unrealistic have our expectations become that not even a baby has 'baby-smooth-looking skin'.*
This reminds me of a BBC documentary I saw last year about baby models. Some cretinous picture editor was actually airbrushing the wrinkles off a baby. And - far more sickeningly - changing the skin colour to make a delicious olive-skinned infant more fair and rosy. Could somebody stop the world now, I'd like to get off please.
Meanwhile, elsewhere in the interwebverse, Amy Merrick writes about the decor of Fantastic Mr Fox for her 'Living In' series on Design*Sponge. I fell in love with this film and its sets. If you haven't seen it yet, I suggest you do so at the first available opportunity.
* For critical theory fans, this is what French philosopher Jean Baudrillard called the 'simulacrum' or the 'hyperreal' - the image that is more 'real' than reality.