Tuesday, 9 February 2010

ASOS Africa

Online retailer ASOS is launching a new ethical range on 21st February. Called ASOS Africa, it's produced in Kenya by SOKO, a small workshop that provides sustainable, fair employment, as well as training and skills to some of the country's poorest people.

Here are a few sneak preview pics of my favourite pieces. This striking ikat jumpsuit is definitely my number 1. (Question: how old is too old when it comes to jumpsuits?)


Also massively loving this dress:


The fabrics are just stunning...


...and eminently wearable:


'Ethnic' fashion is all too often a case of the vacuous appropriation of motifs from places that rich westerners regard as 'exotic'. Something to be played at for a season without thinking about how our consumption habits actually affect people in poor countries. All credit to a big name like ASOS for making that link and for bringing fairtrade into the fashion mainstream.

Meanwhile, over on the other side of internetville, I have given Desk Diaries a rather stylish makeover (why am I not an incredibly successful graphic designer? No, I don't know either), and new posts are up from Tom Roper, Madame la Moue and Vir Beatum for your delectation.

2 comments: